Every spring season, Nowruz (pronounced no-rooz), which means “new day,” is celebrated by Persians and other nationalities in the region and around the world. The new year tradition has been observed on March 20 or 21 for more than 3,000 years and is a way to honor the beginning of spring. The celebration is filled with some of the most treasured things in life: symbolic rituals, flavorful food, well wishes, and gathering with family and friends. On March 21, 2010, the UN General Assembly officially proclaimed that date as International Nowruz Day. This year’s Persian New Year falls on Tuesday, March 21, with a variety of cultural customs that occur before and during the holiday.