Fornearly three-quarters of a century, the Sweet family name had been synonymous with selling quality merchandise at a fair price—and lots of it. Even though their “big store” was in Visalia, their business trade area reached far beyond the Tulare County seat. Products were sold and delivered as far south as Tehachapi and Fort Tejon, as far east as Independence in the Owens Valley, and up to Millerton in the north. Sometimes it took oxen-drawn delivery wagons several weeks to make the round trip. As a result, the well-run, well-respected mercantile company earned an enviable reputation, and the Sweet company name became known throughout the San Joaquin Valley and beyond.